Your Guide to Sustainable Petwear: 5 Things Fur Parents Need to Know

Your Guide to Sustainable Petwear: 5 Things Fur Parents Need to Know

As a devoted fur parent, you want the best for your pet—and the planet. But navigating the world of sustainable petwear can feel overwhelming. What’s truly eco-friendly? What’s just clever marketing? Don’t worry—we’ve got your back (and your pup’s).

Here are five key things to consider when choosing sustainable petwear, so you can make informed, thoughtful decisions for your fur family and the environment.

1. Do Your Research: Align with Your Values

Not all sustainable brands are created equal. Look for companies that are transparent about their values, mission, and ethics. Are they truly dedicated to sustainability, or are they just greenwashing?

Ask Yourself:

  • Does this brand share its production process openly?
  • Do its values align with mine?
A female pet owner sits cross-legged on a yoga mat with her Maltese pup, Barry, beside her. With a laptop open in front of her, she’s focused on researching the best sustainable petwear options, ensuring her purchase aligns with her values and avoids greenwashing

2. Avoid Overconsumption: Buy Only What You Need

Even sustainable shopping can contribute to overconsumption. Before purchasing, ask yourself:

  • Do I or my pet really need this item?
  • Can it serve multiple purposes or last for years?

Remember: Sustainable shopping is about thoughtful consumption, not just swapping one material for another.

A stylish wardrobe dedicated to a dog's collection of sustainable petwear, with an adorable Maltese standing proudly in front of it wearing one of it's outfits. The wardrobe showcases neatly arranged outfits made from eco-friendly materials, highlighting the pet owner’s commitment to ethical and sustainable fashion for their fur companion

3. Consider the Environmental Impact

Look beyond the label—what’s the true cost of production?

Key Questions to Ask:

  • What’s the product’s carbon footprint?
  • Is the packaging recyclable or compostable?
  • Was the item made using ethical and low-waste practices?
A three-part infographic illustrating the importance of sustainability in petwear. The left section highlights the environmental toll of fast fashion, with data on waste, water usage, and carbon emissions. The top right image critiques an unnamed Australian-designed brand that uses green branding and promotes contributions to causes like WWF and ocean-bound plastics but lacks transparency on garment production and relies on overseas suppliers. The bottom right image showcases a USA-based company prioritizing transparency by partnering with local makers and sourcing recycled plastics and sustainable materials.

4. Beware of Greenwashing: Spot the Signs

Greenwashing is when brands make exaggerated or false eco-friendly claims. Stay sharp by checking for certifications, such as GOTS (Global Organic Textile Standard) or Fair Trade, and dig deeper into vague terms like “natural” or “eco-friendly.”

5. Yes, Sustainable Petwear Exists—Here Are Our Favourites

The good news? Sustainable petwear isn’t just a dream; it’s here! Look for brands that use recycled materials, focus on local production, and champion ethical practices—like Fur-You.

  1. LISH- go to discover the way each pet coat is made sustainably and woven from wool that they have sourced ethically  https://lishlondon.com 
  2. Doggy Eco- what is not to love they recycle your old pet toys to make new ones. Use recycled material to make their apparel and consider the end of life cycle when producing their products https://www.doggyeco.com.au/
  3. The Foggy Dog- Going offshore to USA where they manufacture locally and produce products through recycled and natural materials to top it off every order feeds a shelter dog https://www.thefoggydog.com

*Please ensure to do your own research too as what may align to one person may not align to another's and it is important to know which brand is a right fit for you and your pup*


Sustainable petwear is about more than just the materials—it’s a mindset. By asking the right questions and making informed choices, you can create a better world for your pets, yourself, and the planet.

Kitsune (known as Kitsy) the Japanese Spitz wearing a Mandala glow green printed Hoodie in Grey Marle size large on a sandy beach with a bay view at St Kilda under a clear blue sky.

Ready to explore sustainable petwear? Check out Fur-You’s collection and join us in redefining petwear with purpose.


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