In on the Secret. In on the Story.

Around here, it’s never just about hoodies.

Our subscribers get it all: the wins, the “what was I thinking?” moments, and the quiet joy of crafting something meaningful — for dogs and their humans.

From screen‑printed disasters‑turned‑masterpieces to the thoughts of a fur parent learning (and sometimes failing) alongside you, every email is a little window into what it really takes to build this brand with heart.

Oh, and yes — you’ll also be first to know about hoodie drops, in‑person events, and the good kind of surprises we save for our Fur‑You family.

No spam. No fluff. Just stories and goodies worth opening.